Staying Ahead of the Technology Curve: Beating the Competition by Being First Randy Keys, a top ERA agent in Indianapolis, says being first provides a key competitive advantage that can keep you on top. He should know. He was the first agent in his area to put his picture on his business cards and signs – even after others told him those were not good ideas. Today, 14 years into the real estate business, he continues to be first but now he's the first using new technology and new opportunities that technology has created. All of which helps him remain a top producer. more...

This Couple Finds Education and Training Keeps Them - and Their Team - Sharp Little Rock, Arkansas may not be a hotbed of real estate innovation and cutting edge technology, but that has not stopped Roddy and Martha McCaskill from becoming top producers there. More than 15 years ago, Roddy saw the importance of "getting out of your market," capitalizing on industry advances and learning from top industry thinkers. Now, they do more than $20 million a year in a business that has not stopped growing as the couple and their team remain focused on education. more...

A Finely Tuned Business Plan Helps This Top Producer Stay on Top Alan Thompson had worked in management at a real estate firm and knew something about running a business, so when he decided to change tracks, relocate and return to selling real estate, he had a good idea how to do it. Armed with a thorough business plan, he hit the ground running, closed 62 deals in nine months and has not looked back. He does, however, look at his business plan every day. more...

How to Build Business Through Buyer-focused Marketing One of the hardest decisions Penny McLaughlin ever made was to give up control of all the information regarding her Seattle area real estate business. But by doing so and giving both buyers and sellers heaps of information not only about her listings but about her business, she has become one of the top RE/MAX producers in that region. more...

Office Technology Buys This Realtor Time at Home When Dennis Stover was looking for a new career in the mid-1980's, one of his top priorities was to find something that would give him the flexibility to play a bigger role in his family and become more active in his community – the community in which he had spent his whole life. He decided on real estate and after several years in the business, became aggressively involved in leveraging technology to become a top RE/MAX producer and to give him the flexibility to dedicate more time to his wife and two children. In addition, he had the time to build and strengthen his civic ties that continue to pay dividends – mainly in the form of referral business – today. more...

How to Sell a House Site Unseen, or, How the Internet is Changing the Way Real Estate is Bought and Sold If you had told Terry Moerler five years ago that she would, in the not too distant future, sell a house to someone site unseen, she would have said you were crazy. But recently, she closed a sale in which the buyer never took a physical tour of the house. Here is her story, which illustrates the importance of building a relationship, even in these Internet times. more...

Forceful, Friendly Follow-up Builds Lasting Relationships That Pay Dividends Establishing long term client relationships is a critical part of building a successful referral business. According to superstar Diana Ivas, one of the best ways to do that is by asking a lot of questions early on, keeping in close contact with clients throughout the purchase or sale process and then following up when each deal is complete. In this in depth profile, Diana Ivas reveals how she has honed these skills over 20-plus years in the business and in the process become one of the top RE/MAX producers in the world. more...

Family Ties Help This Father-Son Team Share Success - and a Kidney Ken Baris and his father Jordan share everything - including their successful real estate business - so it was natural when Ken said he would give his father a kidney. Their firm didn't miss a beat when they were absent for the kidney transfer because of their partnership and the way they prepared the firm for their absence. Their story illustrates the benefits of a close partnership. more...

How this RE/MAX Team Uses Diversity, Agility to Stay on Top When most people think of diversity, they usually think about social and demographic backgrounds. But for Ron Garber, diversity spans everything from markets, to business specialization to demographics, and this broad definition of diversity has helped his team succeed during recession and turn on a dime to drive sales sharply higher when the markets recover. Here's how he does it. more...

Clients Half Your Age? Use Age, Experience Track Record in Your Favor Alan A. "Scotty" Herd was once one of the youngest real estate board presidents in the nation but today, as president of his own real estate firm, he finds that more and more clients are younger and younger. But Scotty uses his age, experience and track record as key assets to appeal to those clients and attract new ones, regardless of their generation. In addition, he says some qualities, like honesty and proficiency, are timeless. more...

Racecar Precision Produces Winning Results It's no overstatement to say that the Falco team is similar to the precision teams on the NASCAR circuit. A finely tuned car, focused goals, talented personnel, and a keen desire to win sales for their clients. The metaphor might be extreme, but it fits. RE/MAX superstar Sharon Falco is a top agent in the bustling suburbs northwest of Chicago, and she shows no sign of letting up. more...

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